Online business based on websites but every website is not perfect in all aspects. There are lots of essentials, when we talk about a best website. Among all these aspects, website speed is the most crucial aspect. Lots of things in online business are belongs to website speed. Especially search engines ranking. Google and other search engines use multitude factors to decide how to rank search engines results. Among all these factors website performance matters a lot. Usually webmasters concentrate on website’s look and feel but neglect its performance. It is a common thing that when any visitor opens a particular website he/she expects its fast response. If it is taking too much time in loading, definitely visitor will not stay on that particular website.
Website speed affects lot of things like search engine ranking, bounce rate, page views, conversion rate, users’ satisfaction and many more. So it is necessary to have a fast performing website for the success of online business. Here we are going to talk about the importance of fast performing website, that how it can help in online business.
It Increase User’s Satisfaction
There are three types of people in online business. 1st time of people develop websites for search engines and 2nd type of people develop websites for users and 3rd type of people build websites for users and search engines both. Here 3rd types of people are genius because they build websites for users but never neglect the guidelines of search engines. Ultimately user is the most important stakeholder of online business. Therefore, it is very important to save his time. When a visitor is getting everything on just one click on a particular website, he doesn’t need to find second option. That thing increases user’s satisfaction, which is the crucial thing for the success of online business.
It Helps to Reduce Bounce Rate
Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. Usually webmasters and SEO experts look worried about bounce rate. There are lots of reasons when we talk about bounce rate but the most vital reason is website’s performance. Fast loading website easily reduce bounce rate and every webmaster wants to see his bounce rate on low level.
It Helps in Search Engine Ranking
Everyone is greedy to get better ranking position in search engines against particular keywords. For this purpose webmasters hire profession SEO experts and they use different methods and techniques to bring their keywords on first page. Google has several ranking factors and among these factors website speed is very important. Google panelize those websites which don’t perform fast and take too much time in loading. Especially on mobiles, tablets, smart phones and other hand-hold devices. So if you want to get help in search engine ranking, a fast performing website is necessary thing.
It Can Double Your Sale
Fast website speed can help to double your conversion rate, especially for an eCommerce website where visitors are come in every next minute and they place their orders constantly. Some websites have very tough and low speed shopping process, which create hurdles to increase their sales. Customers love to shop on those websites which provide fast and easy shopping method.
How to Increase Website Speed?
It is most common question asked by many webmasters. There are several things which should keep in mind while developing a particular website. Website HTML should be responsive and developers should use less JavaScript and low weight images because heavy images and unnecessary JavaScript kill website’s speed.
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